Areas of Expertise

• Branded Content Creation: Crafting multi-platform, immersive content experiences for

renowned brands.

• Creative Direction & Strategy: Leading creative teams to execute impactful 360-degree

advertising campaigns.

• Generative AI & Automation: Using AI tools to enhance content personalization, streamline

workflows, and drive efficiency.

• Gamification: Designing game-based marketing strategies to increase audience

engagement and brand loyalty.

• Branding & Identity: Building and revitalizing brand identities for global and regional

brands.

• Digital Innovation: Leveraging emerging technologies to refine content strategies and

improve marketing outcomes.

• Film Production & Storytelling: Producing compelling video content that blends

storytelling with visual innovation.

 

 

Awards

London International Awards (LIA), Global Marketing Awards • Promax BDA Gold and Silver •

Apollo Asia Image Awards • Campaign Digital Crest Award • Kyoorius Awards

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Experience

The Magical Port

Creative Director

2015 May – Sept 2024

Founded The Magical Port to deliver comprehensive branded content solutions for top brands

such as Skoda, Hyundai, Renault, Oppo, Vivo, Forbes, Vodafone, and Discovery. Led innovative

projects using Generative AI and gamification to elevate content experiences and drive digital

transformation.

• Developed award-winning branded content projects, leveraging AI tools to optimize

content creation and gamified campaigns to enhance audience interaction.

• Led creative teams in producing 360-degree campaigns that seamlessly integrated

modern technology, increasing client engagement and brand loyalty.

• Managed content production across multiple media platforms, achieving significant gains

in audience reach and brand affinity.

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Marico Limited FMCG / CPG

National Creative Director

2022 – 2023

Led the creative transformation of the Saffola brand, managing rebranding efforts, digital content

creation, and multi-platform campaigns. Utilized Generative AI to enhance audience targeting and

content personalization, resulting in increased brand visibility and engagement.

• Spearheaded Saffola's rebranding across digital and traditional channels, driving a 30%

boost in brand visibility.

• Integrated AI-driven insights into creative strategies, leading to a 25% improvement in

engagement metrics.

• Developed interactive campaigns incorporating gamification elements, significantly

boosting customer engagement and brand loyalty.

Director - Creative Marketing Services

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Creative Director

(2000 – 2019)

Led the successful launch of premium television channels by collaborating with top-tier advertising

and brand design agencies. Ensured adherence to brand standards, managed digital assets for

national and regional campaigns, and drove revenue through monetized properties.

• News Corp (Star India Pvt. Ltd.)

• Disney Star (The Walt Disney Company)

• Zee Entertainment Enterprises Ltd

• Astro Malaysia Holdings (FOOD FOOD Television Channel)

• Reliance Big Broadcasting (Big Magic Television Channel)

• Bennett Coleman and Co. Ltd. (Times Group, Zoom Television)

• Sony Entertainment Television (Sony Max)​​